Your reader will get your message clearly when you use Plain English techniques, those that focus on the audience and where you:
- use everyday English whenever possible
- use simple sentence structure—2 lines is long enough
- use headings and lists—direct the reader’s eye and lead them through the document
- use tables—a picture tells a 1000 words
- explain technical terms if necessary
- use the active voice—‘we did it’, not ‘it was done by us’
- use direct speech—‘we will’ not ‘the organization shall’
- use lots of white space—the body language of the document
- are concise
- are positive—‘when you send us the form we will…’ not ‘we cannot assist until you return the form’
Businesses writing steps
- Tell me what you want me to know or do,
- Tell me why and how,
- Tell me what to do next.
This approach is quite different from what we were taught at school:
- Introduction
- Facts and figures
- The conclusion or statement of what you want
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